I'm re-branding myself as an elitist

It had to happen sooner or later, elitism. The question is why now? Didn't I become one when I got here? And how did I used to brand myself? The last question I could answer as follows: a guy interested in foreign affairs with a rather desperate fear that he will never find worthwhile employment. What I am now is quite different. It would be impossible to say what, exactly, but as an elitist I don't really have to tell you. Instead just examine some of the features. See what they create when you put them together. It's gestaltian, or something, hah.

Old Bob: Starbucks
New Bob: Blue State Coffee

Old Bob: The Shins
New Bob: World Music

Old Bob: J Crew
New Bob: J Press

Old Bob: Hated New Haven because it is dangerous
New Bob: Loves New Haven because it is authentic

Old Bob: Rarely named dropped, considered it rude
New Bob: Big time name dropping, pretends not to notice

Old Bob: Went to classes
New Bob: Attends directed readings

Old Bob: Racketball
New Bob: Squash

Anyways, I need to go grab a quick sushi with Tony Blair